Gary Neville has urged Manchester United to consider selling the naming rights for Old Trafford and use the money to make ticket prices cheaper.
The former defender has shared his ideas on how the iconic stadium could generate extra income, which in turn would allow the club to lower tickets to as little as £10.
While the United legend is aware the move would be a controversial one, he believes the club could make as much as £80million-per-year from it.
Speaking on Stan Collymore’s The Last Word podcast, Neville said: “The Glazer family, and to be fair, they’ve said it for correct reasons, have said that they’ll never put naming rights on Old Trafford, the brand of Old Trafford.
“I would sell the naming rights to Old Trafford if I was at Manchester United for £60, £70, £80million-a-year.
LATEST FOOTBALL NEWS
Liverpool starlet's agent makes bullying claim, Football Ventures buy Bolton
Newcastle vs Leicester live commentary: Vardy and Maddison start for Foxes
Liverpool 'disappointed' by explosive claims made by Bobby Duncan's agent
Seaman on Fowler's four minute hat-trick 25 years on – 'He always scored against me'
What time is the Champions League group stage draw? Date, stream, pots and seedings
When is the Carabao Cup third round draw? Ball numbers, start time and live stream
Who is Bobby Duncan? Gerrard's cousin being 'destroyed by bullies' at Liverpool
What Henderson did against Arsenal that proved how vital he is to Liverpool
“On the understanding that all of the money generated – £800m over ten years – would mean that the whole of the Stretford End would be £10 or £12 to get in, and a proportion of those tickets would go to young people.”
Old Trafford, which was originally named United Football Ground, has been home to United since 1910 and is the largest club football stadium in England and second overall behind Wembley.
Neville went on to give a series of examples for names, even using his Sky Sports colleague Jamie Carragher as a suggestion.
“It’s the first time I’ve made that suggestion, but I’ve thought it for many, many years,” Neville added.
“You would consult with the fans, you’ve sold sponsorships in every other area of the club. Old Trafford is an iconic stadium in name. I’ll never change calling it Old Trafford.
“But for the sake of it, let’s say you sponsor it for £80 million-a-year, and you call it ‘Stan Collymore’s Old Trafford’ or the ‘Jamie Carragher Arena’ it would subsidise ticket prices for 10 years and it would be wonderful.
“It would allow the communities of Stretford, Salford, Broughton, of Ordsall, to get into Old Trafford for the price of a Costa Coffee.”