Liverpool are reportedly ‘on the verge’ of signing a record-breaking kit deal with Nike.
The Reds’ current kit deal with New Balance expires at the end of the season and Anfield chiefs have been exploring their options as they seek to capitalise on their growth on and off the pitch.
The club’s recent triumph in Europe and progression into Premier League title contenders makes them an exciting proposition for potential suitors.
The deal with New Balance is believed to be £45m-a-year but Liverpool are aiming to secure a deal worth at least £75m-a-year, surpassing Man United‘s current sponsorship deal with Adidas.
In March it was reported Liverpool were in ‘advanced talks’ with Nike – but Adidas were also believed to be interested signing with the club.
Forbes now claim the club “is on the verge of signing a new kit deal with Nike that would begin with the 2020/21 season and could be the richest in the Premier League.”
LATEST FOOTBALL NEWS
Arsenal tell Mustafi and Elneny to go, Man United legend says Pogba 'hurt' by abuse
Andy Cole was 'left scratching his head by' Gary Neville's Man United criticism
Europa League review: Rangers draw, Celtic breeze past AIK, Wolves edge Torino
Celtic announce return of Southampton goalkeeper on loan for rest of season
Andy Cole says Pogba will be 'hurt' and 'disappointed' by online abuse
Sarri to miss Juventus' first two matches as he recovers from pneumonia
Liverpool star vows to 'make amends' after signing new long-term contract
Torino vs Wolves live: Full talkSPORT coverage for Europa League clash
Man United boss Ole Gunnar Solskjaer's transfer budget for January revealed
'Pep is going too far' – Are young players given too much too early in their careers?
Former Man United striker backs Sanchez to regain best form at Old Trafford
How a ‘hopeless’ gift from Bury to Man City became iconic
Four months ago it was stressed that Liverpool were ‘not yet close to striking an agreement,’ but this would indicate that there has been a major step forward in talks.
Nike’s biggest commercial kit deal to date is with LaLiga giants Barcelona, which sees them earn £1bn over 10 years, while their largest with an English club is a £900m, 15-year agreement with Chelsea.
New Balance have priority should they wish to agree an extension with the club, but the company would need to match the offer of any prospective successor.
Saturday is GameDay on talkSPORT and talkSPORT 2 as we become your go to destination for all the Premier League action. We’ll bring you LIVE commentary of Premier League games across all three time slots on Saturday – 12.30pm, 3pm and 5.30pm – with Liverpool vs Arsenal among our games this weekend.
LIVE on talkSPORT
Check out all the live commentaries coming up across the talkSPORT network this week
- Norwich vs Chelsea (Saturday, 12:30pm) – talkSPORT
- Derby vs West Brom (Saturday, 12:30pm) – talkSPORT 2
- Sheffield United vs Leicester (Saturday, 3pm) – talkSPORT 2
- Liverpool vs Arsenal (Saturday, 5:30pm) – talkSPORT
- Swansea vs Birmingham (Sunday, 12pm) – talkSPORT 2