Jurgen Klopp wants Liverpool to stay ‘angry and greedy’ as they bid to eclipse the success of last season and finally end a 30-year league championship drought.
The Reds lifted the European Cup in Madrid, but fell one point short of Manchester City in the race for the Premier League title.
Not since 1990 has the league title been adorned in the red ribbons of Liverpool, meaning next May will mark three decades since their last success.
Klopp’s side begin their domestic campaign by welcoming Norwich City to Anfield on Friday night.
Ahead of the clash, the German spoke to the media abut the Canaries and also discussed the fitness of Sadio Mane and rumours linking the club with Philippe Coutinho.
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On Liverpool’s aims for the coming season
“It’s the new season again. We have to be angry again, we have to be greedy again, we have to be all these things.
“What’s very important is that as the team that won the Champions League last year, we have to stay the team that nobody wants to play against.
“Not because of the name or the quality but the intensity. That’s what I will ask the boys for and that’s what we have to show tomorrow night.”
On Championship winners Norwich City
“I don’t think I’ve faced a Premier League side before where I’ve worked with so many of the players. When they were really young, of course.
“For them, winning the Championship was for us like winning the Champions League – it’s so long ago you can’t really build on it but both teams have reasons to be confident.
“They were really special for a Championship team last year with the way they played. There was a clear structure, a clear plan. There was little coincidence in the game because everything looked properly planned out so they have all my respect.
“In these kinds of fixtures, with all the stories around them, they are always the banana skins. They are made for something like that.
“If you are not ready for it, if you are not 100 per cent, then you will slip. They are too good for that.”
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On the fitness of forward Sadio Mane
“He only had two weeks off so he didn’t lose a lot, that’s the good news.
“Yesterday was his first session with the team and he looks absolutely OK and in good spirits and looking forward to it. He’s an option so we will see.”
On any possible deadline day deals amid Philippe Coutinho links
“Our transfer window was about checking options and thinking about it and then making decisions.
“That’s how we always do it. And if nothing happens then the decision was that it was not the right option for us. We will not make signings just to sign somebody because that makes no sense.”