Huddersfield Town played in the new kit that many fans believe is a joke during their pre-season friendly at Rochdale on Wednesday night.
The Terriers announced the 2019/2020 home strip earlier on Wednesday, featuring a striking new sash design with the Paddy Power sponsor logo emblazoned across it.
The club’s commercial director Sean Jarvis explained: “We’ve gone for a really modern twist on how we feature the famous Paddy Power logo.
“Paddy Power is a very forward-thinking, innovative company – that’s one of the main reasons that we’re so excited to work with them – the new ‘sash’ style logo is really eye-catching and helps maintain our reputation as being innovators too.”
Initially, most supporters assumed the kit was a joke, however it all got a bit more serious when the team played in it at the Spotland Stadium.
Some even pointed out that it could potentially breach FA rules about the display of shirt sponsors, and the FA subsequently put out a statement revealing that they had contacted the club following the announcement.
The statement provided to Sky read: “The FA has clear kit and advertising regulations for all club match day kits.
“If we believe that any club has breached these rules we will look into the matter and, if requires, will take the appropriate action.
“We have contacted Huddersfield Town about their 2019/2020 kit to seek their observations.”
It’s still unclear whether this is all an elaborate publicity stunt – in which case, job done.