Chelsea are reportedly demanding £130million for Eden Hazard this summer.
The forward has been a long term target for Real Madrid but they are understood to be unwilling to part with more than €100million (£88m) to get their man.
Hazard has just a year left on his contract at Stamford Bridge and the Blues risk losing him for nothing next summer if he is not sold in this transfer window.
Sky Sports News report that they have set their valuation at £130million despite there being just 12 months on his current deal.
The negotiations are reportedly being handled by Chelsea director Marina Granovskala but they are under no pressure to sell.
An update regarding the 28-year-old’s future is expected to come after the Europa League final against Arsenal on Wednesday.
Some reports suggested that a deal had already been done and would be announced following the final in Baku.
Hazard has consistently refused to talk about his future during the football season despite speculation surrounding a possible move to the LaLiga club.
LATEST FOOTBALL NEWS
Transfer news live: Hazard gets huge price tag, De Gea contract update
Real Madrid captain 'could leave' club this summer amid Man United transfer interest
Man United target goalkeeper with 19 clean sheets as De Gea 'rejects contract offer'
Arsenal reportedly targeting ‘£53million’ man with Koscielny set for exit
Man City linked with 26-year-old defender… but he'll cost more than Virgil van Dijk
Man United transfer news live: Woodward wants Norwich chief, Ramos on radar
talkSPORT coverage of League Two play-off final: Newport v Tranmere preview and info
United offer Ajax skipper De Ligt 'huge' contract to fend off Barcelona interest
Chelsea are also unlikely to be able to sign a potential replacement for the Belgium international as they are facing a transfer ban for the next two windows.
Hazard joined the Blues in 2012 for £32million from Lille and has gone on to be one of the world’s best players.
He has scored 108 goals in 351 appearances and has won five trophies with the club, including two Premier League titles.