Betfred will be donating all profits from the first day of Cheltenham to charity.
The bookmakers will give a minimum of £100,000 to the appeal to fund a vital piece of equipment at Royal Manchester Children’s Hospital.
Owner Fred Done said there will be no maximum and all of their winnings from Tuesday will go to the appeal, which needs £4million to fund state-of-the-art intra-operative Magnetic Resonance Imaging equipment.
The scanner will be used to help children from Greater Manchester and the rest of the country who are being treated for debilitating and life-threating conditions.
These conditions range from brain tumours, traumatic brain injuries, problems with the central nervous system and epilepsy.
Cheltenham Festival starts on Tuesday with commentary and analysis live on talkSPORT and talkSPORT 2 throughout the week.
More than 250,000 people are expected at the Gloucestershire event and it is big business for the bookies.
Fred Done said: “At Betfred we are committed to supporting the children’s brain scanner appeal.
“We will be donating all the winnings from the first day at Cheltenham to this important charity.
“We have guaranteed a minimum of £100,000 and no maximum.
LATEST SPORT NEWS
and we're off
Cheltenham 2019: Our guide to the biggest event in the horse racing calendar
Cheltenham Festival 2019: Race-by-race schedule and times all live on talkSPORT
COME ON OVER
Eddie Hearn reveals new talks as he tries to sign US middleweight KO artist
Dereck Chisora’s next opponent announced for same card as Allen vs Browne
Billy Joe Saunders reportedly set to follow Tyson Fury with US co-promotional deal
Tyson Fury bizarrely shows up at rave – takes microphone and dances
Hearn believes ‘brilliant chance’ Joshua vs Wilder happens after new development
END OF THE ROAD
Anthony Ogogo retires from boxing, admitting eyes are ‘too damaged’
“If we have a great, great day and win millions then it is all going to the scanner appeal.
“This scanner will be used 24/7, we will get great value out of this, it’s got to be done and we are going to do it.”
You can find out more information about the appeal, and how to donate, here.